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eCommerce Content & Design Manager

eCommerce Content & Design Manager

Please apply through LinkedIn: 

https://www.linkedin.com/jobs/view/3064425262

 

ROLE SUMMARY

This is an exciting opportunity to join a growing company in the dynamic specialty coffee space. To elevate & expand an already strong brand, and to leave a creative mark.

The eCommerce Content & Design Manager at 49th Parallel is a key role in bringing our brand to life for consumers across digital and physical channels. They ideate, create, and execute the full range of content needs – photography, videography, graphics, and written content - across our website (49thcoffee.com), social media(@49th), eMail, cafes, and packaging.

Our content plays one of the most important roles in building awareness, interest, trial and ongoing engagement with current and potential consumers.

This is a hands-on role, so they must be comfortable juggling both concepting and designing, alongside executing projects efficiently and on time. We are also a lean and nimble team, so there is limited budget to outsource content creation; this role requires flexibility, adaptability, and a ‘can do’ attitude.

This is a full-time salaried position reporting into the Head of eCommerce & Digital Marketing. Working model is flexible, with 1-2 days per week either in office or working from café locations.

 

PRIMARY RESPONSIBILITIES

 Concepting & Brand Gatekeeper (all of the time)

  • Ensure all touchpoints across all platforms consistently and cohesively capture the look and feel of the 49th brand
  • Create a point of differentiation from competitors through high quality, thought provoking creative content.
  • Lead the creation of 49th’s Brand Book detailing creative requirements across Logos, Colours, dos & don’ts when using 49th brand assets and more. This Brand Book is updated annually or as required.
  • We are a premium brand, and the brand aesthetic must support that.

 

Design & Creative Production (~85% of time)

  • Build an execute the content calendar in support of our business and customer objectives; e.g. new customer acquisition, retention, product launches, seasonal events, customer promotions.
  • Product all 49th’s content needs for digital channels, including our website (49thcoffee.com), Amazon, paid social (Facebook, Instagram), google, eMail;
  • Directly coordinate and product content ranging from photography, videography, graphic design, ad copy and eMail
  • High quality standards and strong attention to detail – knowing that all our content is customer facing
  • Responsible for managing your own time, prioritizing projects and tasks based on business need and are accountable for managing team and project owner expectations through the creative process.
  • Support other channels of the business: café, wholesale, events as required.

 

Social Media Management (~15% of time)

  • Responsible for setting and executing 49th’s social media brand guidelines (image requirements, do’s and don’ts) while balancing content on each platform’s grid and stories (Facebook and Instagram).
  • Passionate about building up social communities and are excited to keep 49th’s social audience constantly engaged via educational content, contesting, grid curation, and more.

 

PROFESSIONAL REQUIREMENTS

 

  • Huge interest and experience in the specialty coffee industry is preferred
  • Experience building and executing content across key digital channels; and an understanding how to tailor content for them
  • Knowledge of Design programs (InDesign, Photoshop, Video programs etc.).
  • Knowledge of equipment selection and use, camera, lighting, set-up, and propping and advocate for photo & video creation best practices, with a focus on product marketing/editorial.
  • Copywriting / written content experience an asset
  • Have an eye for social media content and best practices and have interest in building social communities and keeping audiences engaged.
  • Builds strong internal working relationships and is a strong communicator.
  • With a “no job is too small” mentality, you roll up your sleeves, boldly jump in and get it done!
  • Have a project management mindset and can see a project through from beginning to end with ability to multi-task effectively and prioritize tasks.
  • Results-oriented and process driven, with high expectations of self and team.

 

WHO WE ARE:

 

49th Parallel Coffee Roasters is a Vancouver based Coffee Roastery founded in 2004. The company started small but with years of dedication to growing a customer base, 49th Parallel stands high in the ranks as one of Canada’s best specialty coffee companies. What sets us apart from other roasters is our commitment to direct trade, going direct to the farms to strengthen relationships and providing transparency in how we acquire and bring specialty coffee to our loyal customers.

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