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Marketing Coordinator

Title:   

Marketing Coordinator

Date:  

May 2024

Reports to:

Vice President, Wholesale/Senior Director, Ecommerce & Marketing

Basic Salary:

$50,000 - $65,000

Location:        

Burnaby, B.C.

 

Who we are: 

49th Parallel Coffee Roasters is a Vancouver based Coffee Roastery founded in 2004. The company started small but with years of dedication to growing a customer base, 49th Parallel stands high in the ranks as one of Canada’s best specialty coffee companies. What sets us apart from other roasters is our commitment to direct trade, going direct to the farms to strengthen relationships and providing transparency in how we acquire and bring specialty coffee to our loyal customers. In addition to our 49th Parallel Cafes, we have successful Wholesale and Ecommerce businesses bringing our exceptional coffee to partners all around North America.

Our Vision: BUILD NORTH AMERICA’S LEADING SPECIALTY COFFEE MOVEMENT

Our Mission: Make Specialty Coffee Accessible to More People (in More Ways) By Crafting EXCEPTIONAL DIRECT TRADE COFFEE, WITH INTENTION, That INSPIRES CURIOSITY

 

The Role:

As an important member of the 49th Parallel Team, the Marketing Coordinator will be key in supporting growth initiatives, customer engagement and events across all channels of our business.  This position will act as an ambassador for our brand, will require a self-motivated individual with strong organizational skills.  The role is full-time, salaried, and will be based at our head office/Roastery in Burnaby, B.C.

 

Primary Responsibilities:

Event Management

  • Attend all events and be ambassador for our brand through communication with customers and/or retail partners
  • Organize all marketing materials and samples, and ensure flawless execution
  • Work with vendors to design any needed merchandising elements
  • Coordinate transportation, set up and shipping as required

Product Trial Program

  • Create guidelines for demo staff including set up/take down procedures and coffee preparation
  • Train Demos on our brand, coffee preparation and key selling features
  • Maintenance of Demo equipment, transportation, and storage
  • Work with Sales Team to schedule demos to maximize retailer’s promotions
  • Coordination of demo scheduling, hours, budgets, and payroll submissions
  • Conduct Demos throughout the Lower Mainland (3-4 per month)
    • Engage with customers to create excitement and connections with our brand

Sales and Merchandising Materials

  • Leadership of sales materials and small-scale graphic design projects or updates to existing materials (sell sheets, customer sales decks)
  • Create Specialty Retail flyer and digital ads
  • Support the Sales Team with needed samples, communication, and tools

Content Creation Support

  • Collaborate with cross functional teams to create content for various digital platforms, including social media, website, blog, and email marketing campaigns
  • Capture and assist in capturing visually appealing images and videos that highlight the 49th coffee offerings, brewing methods, and coffee-related experiences
  • Contribute to writing copy that effectively communicates the 49th unique selling points and coffee-related information

Social Media

  • Support the development and execution of social media strategies to increase brand visibility and engagement
  • Assist in managing and maintaining social media accounts, including but not limited to Instagram, Facebook, TikTok, LinkedIn and YouTube
  • Contribute ideas for content creation, including photos, videos, and captions, that showcase coffee products, brewing methods, and coffee-related events
  • Identify and establish relationships with relevant Influencers and partners for potential collaborations and brand endorsements
  • Manage influencer campaigns, ensuring content aligns with brand values and goals
  • Monitor social media platforms for comments and messages and respond in a timely and professional manner

Other Special Projects or Administration duties as determined by Leadership Team

 

Knowledge & Skills:

  • Passion for Specialty Coffee and the coffee industry
  • Minimum one (1) years of related experience
  • Excellent communication (verbal and written) skills
  • Ability to manage multiple priorities and meet tight deadlines
  • Ability to be customer-facing and an ambassador of the brand
  • Attention to detail, timeliness, and accuracy
  • Creative mindset with an eye for visual aesthetics.
  • Good knowledge of computer tools including MS Office
  • Experience with social media platforms, including Instagram, Facebook, Twitter, and YouTube
  • Proficiency in Adobe photoshop or illustrator
  • Ability to live and demonstrate the Company Values
  • Bachelor's degree in marketing, communications, or a related field preferred

 

If you are interested in applying for this position, please email your resume to heather@49thparallelroasters.com and include the job title in the subject line. If you know someone who you believe would be a great fit for this role and for the Company, please share the job details with them and ask them to apply!
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